The name “Toong” is inspired by the sound of a
coffee droplet landing in the bottom of a cup—a sound that resonates
during the slow, deliberate brewing process of phin coffee, Vietnam’s iconic coffee preparation method.​

This simple yet profound sound represents more than just brewing; it symbolizes patience, craftsmanship,
and the unique way Vietnamese coffee culture connects people. At Toong,
this name reflects our mission to echo the rich traditions of Vietnam’s
coffee heritage across the globe, one cup at a time.